Tourism Marketing: Director of Tourism. Robert Stephens (left) shares some ideas on marketing Jamaica’s tourism product abroad with (from left) Joey Issa, resident manager, Grand Lido; John Issa, Chairman, SuperClubs and Jeff McKitty, general manager Boscobel Beach Hotel. Occasions was SuperClubs’ annual sales and marketing conference held at the Grand Lido in Negril recently. The director of tourism commended the SuperClubs on their sterling support of the Jamaica Tourist Board’s marketing programmes and praised their contribution to the success of Jamaica’s tourism industry. Superclubs are operators of Boscobel Beach Hotel, Couples, Jamaica Jamaica, Grand Lido and Hedonism lll, all of which are all-inclusive properties.
The Source: The Jamaica Record
